Strategist at BIP Red, BIP's creative technology studio. Fifteen-plus years and two of Italy's design houses in, I help organizations turn the frontier (AI, design future, new realities) into decisions they can actually make. Work that meets where innovation, technology and human impact intersect. Milan, Italy.
ScrollThe story of how my role came to be says more about me as a person than any job title. I had the luck of growing up professionally inside two of Italy's design and innovation houses, Logotel and Sketchin. There I invested the three things I trust most: curiosity, humility, ambition. In that order.
Today I work at BIP Red, the creative technology studio, where innovation processes remain my daily material. I continuously study how approaches and technologies evolve, specializing lately in AI, new realities and design future, and I translate that frontier into decisions organizations can actually make. Meanwhile, I teach at Talent Garden.
Off duty, the same curiosity runs two parallel laboratories. Music made with machines and synthesizers, and gastronomy: cooking, collecting manuals, and a certified detour into mixology.
Design, code and vision fused to drive growth, carrying the same craft into new territory: innovation processes, emerging tech, and their real impact.
Bringing strategy and innovation practice into the classroom.
Growing inside the strategic design practice, from shaping experience strategies to leading them as Strategy Director.
Where the foundations were laid: service design, business communities, and the craft of making innovation tangible for large organizations.
In a world defined by uncertainty and constant transformation, designers are increasingly called to shape better possible futures. A reflection on design thinking as a compass to navigate complexity, helping us move through turbulent waters and turn change into meaningful impact for people.
A round table on city branding and the value of people's experience in their relationship with cities.
LinkedIn post ↗Taking part in the working tables on building new urban spaces: how cities make room for what comes next.
LinkedIn post ↗How do places and people coexist and share space? How do they evolve, inhabiting time in such different ways? And how should design shape experiences that allow people to find reward in complex spaces?
LinkedIn post ↗Unifying Kerakoll's fragmented digital presence into a cohesive ecosystem: two interconnected platforms supported by a modular design system, balancing technical authority with aspirational storytelling.
ifdesign.com ↗
Sushi, indie rock bands, craft beers and the cheap ones from the corner shop, Birkenstocks, horoscopes, armocromia. A novel that plays with the clichés of Milan, painting characters caught between stereotype and the search for their own uniqueness.
Milan promises everything and often leaves you with nothing. Tommaso is stuck in a life slipping through his fingers, until Valentina crashes in: what starts as a game of glances becomes a clandestine affair, suspended between what is right and what is desired. Like American Beauty, if it had been shot in Lombardy.
Get it on Amazon or from the publisher ↗Synths, machines, bands, production and management. The music lives on its own channel.
SIG://GIDO_COSMO · ENTER THE CHANNEL Gido Cosmo Open music page →